Gerard Piqué's Kings League has secured a 60 million Euro investment. The league started in Spain in 2023.
What happened?
The investment was led by firms Left Lane Capital and Fillip. This will help the league expand internationally.
Why it matters for Gerard Piqué
Gerard Piqué, the founder of Kings League, aims to transform sports and entertainment. He wants to create a unique ecosystem.
The league has grown quickly, selling out Barcelona's Camp Nou and Athletico Madrid's Metropolitano. It has over 13 million followers on digital platforms.
What comes next?
The league plans to launch in the US. It will conduct a two-week Kings World Cup 2024 in Mexico, starting May 26.
The Kings World Cup will feature 32 teams from around the world. Zlatan Ibrahimović will lead the event, with other stars like Neymar and Eden Hazard involved.
The league features unusual rules, including starting with one-on-one clashes and counting last-two-minutes goals double. The current broadcasting setup has presidents responsible for live streaming matches on their own channels.
Gerard Piqué commented, "We are creating a unique and differentiated ecosystem, evolving the future of sport and entertainment." The league's official Twitch channel is the second most watched Spanish-language channel in the world.
The investment will help the league reach a global audience. Gerard Piqué wants to make the Kings League one of the most entertaining IPs in the world.
The league has over 80 million hours of content watched and over 82 million views on TikTok. It is the most watched football league globally, with larger audiences than La Liga or the Premier League.
Gerard Piqué's vision is to take the league to the next level. He wants to create a new dimension in sports and entertainment that millions of young people want to be a part of.
The Kings League has big plans ahead, with the US expansion being a key part of its growth strategy. Gerard Piqué is confident that the league will continue to grow and succeed.
The league's success is a testament to Gerard Piqué's hard work and dedication. He has created a unique and exciting league that is captivating audiences around the world.